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Since its inception in 2012, Abstract7 has been at the forefront of PR and Communications, dedicated to amplifying brands through compelling narratives and strategic communications solutions.

With a clear mission to drive impactful results, Abstract7 recently expanded its repertoire by launching MerchGuru, a promotional products expert. This expansion positions Abstract7 as a premier partner for businesses seeking innovative communications and promotional solutions that connect with audiences and scale visibility.

We are dedicated to delivering exceptional service and building lasting relationships rooted in trust, creativity, and measurable outcomes.

Sanine Baird
Abstract7 founder

MEET THE FOUNDER

Hi, I’m Sanine Baird, founder of Abstract7 and an accomplished Public Relations, Media, and Brand specialist.

During my career, I’ve developed and managed communications strategies and promotional tactics for more than 50 of South Africa’s most loved brands.

I am committed to crafting and executing impactful strategies and finding practical solutions that integrate diverse marketing and communications disciplines.

It could be said that I am motivated by problem-solving and gratified by tangible results. This sentiment is best illustrated in my work, which has been awarded ten prestigious PRISM Awards from the Public Relations Institute of South Africa.

Experience across various sectors has equipped me with the skills and knowledge to adapt to new environments and integrate with diverse teams. Whether working independently or collaboratively, I am committed to unearthing big ideas and providing outstanding service that achieves strategic business objectives.

 

CLIENT TESTIMONIALS

“Abstract7’s PR and Media Liaison services were truly appreciated. They ensured that we were relevant in terms of the content topics and presence in the media space they secured.”

Kevin Wotshela
Managing Director, Magix Security

“Sanine’s commitment and dedication to whatever task she is given is to be admired. She is strategic in her thinking and practical in her approach. A combination that is rare and hugely beneficial toany brand or organization that is lucky enough to work with her.”

Brian Johnson
Managing Director, Mojanation

“Sanine produces a vast volume of work while consistently maintaining high standards of quality and accuracy. She possesses the ultimate ‘can do’ attitude while taking on all tasks with vigour. She is very organised and keeps track of what’s necessary to coordinate events, activations, and PR activities.”

Susan Krause
Owner, Plato Communications

“Sanine’s value system is based on honesty, integrity, tenacity, and relationship. Given her experience and unbreakable work ethic, I have no doubt she will take any brand from strength to strength.”

Mariaan Steyn
Managing Director, EventiveSA

“What I appreciate most is Sanine’s dedication to the business, brands and to her clients. She is always willing to go over and above what is required of her in order to make our campaigns a success. I can confidently say she is an expert in her field – her strategic thinking is exceptional!”

Simone van Zyl
Senior Brand Manager, Mondelez International

“Abstract7 is an “all-in-one” business willing to go the extra mile to take all our integrated efforts, concerns, and challenges onto their shoulders and to ensure success for the internal campaigns and programs they managed for us.”

Casper de Villiers
Deputy CISO, Clickatell

BRAND PORTFOLIO

Giraf Macadamia Milk, Cadbury, Cadbury Dairy Milk, Halls, Oreo, Belvita, Stimorol, Chappies, Kentucky Fried Chicken, Batiste Dry Hair Shampoo, Montego Pet Food, Pandora Jewellery, Dr Beckman

Mantis Collection, Dubai World Africa, Shamwari Game Reserve, Sanbona Wildlife Reserve, Lake Pleasant Living, Jock Safari Lodge, Nyungwe Forest Lodge (Rwanda), Royal Chundu Zambezi River Lodges (Zambia), Shamwari Townhouse, Monarch Hotel, Nelson Mandela Bay Tourism, The George (Nigeria), Grand Towers (Nigeria), Nelson Mandela Bay Tourism

Clickatell, The Local Edit, Magix Security

BKB Limited, Mohair SA, Stucken Group, Crux Dohnes

Valeo Capital, Sentient Water, Mastercare/Early Bird, Good Fellas, Greenacres Shopping Centre

General Motors Original Parts

SABC, 5FM Music Radio, Digimon, Noddy,

Whether for communications strategy development, content creation, event marketing, branding or producing unique promotional products Abstract7 and MerchGuru has earned the trust of direct clients and agencies alike.

A dedicated communications partner for brands seeking creative thinkers and doers who help build lasting consumer connections for positive outcomes.

Ready to transform the way you connect?

OUR SERVICES MERCHGURU LET'S CONNECT