CAMPAIGN: Cook with Clickatell : Team Recipe Collection
Employee Engagement
As a global leader in the Chat Commerce industry Clickatell follows a fully remote working policy with its team operating across four countries, i.e. South Africa, Nigeria, Canada and America. Abstract7 was commissioned by Clickatell to host an employee engagement campaign that would connect staff on a personal level while promoting team building and a sense of belonging.
With the insight that there is no better way to connect than through food, the idea to produce a team Recipe Book featuring an array of recipes submitted by the staff, reflecting their own unique voice and traditions. The 200-page recipe book was used as a year-end gift to staff who were encouraged to connect with each other over future virtual cooking sessions.
The production task included;
- Develop campaign look and feel
- Write, design and develop digital call-to-action materials to promote the campaign internally.
- Consolidate and proofread supplied content
- Graphic design and layout of recipe book
- Print recipe book
- Quality control
